Brief before camera
A planning call before every shoot, so I know your people, your priorities and the moments that matter most.
About me
I'm a storyteller who happens to hold a camera.
By day I'm a product leader. My job is to understand what people really need, then shape every detail around them.
I'm also the host of the Building Life Podcast, where I sit across from people and help them tell their stories honestly. Both roles taught me what great photography depends on: people only show who they really are once they've stopped performing.
That's the thinking behind Mastermind as a creative agency. Every shoot starts with a brief, not a camera. On a wedding day I'm calm, quiet and one step ahead of your timeline, so you can stay in the moment while I make sure nothing is missed. On a corporate shoot I bring a product leader's lens: who is this image for, where will it live, and will it make the right client stop scrolling?
If you've ever said “I hate having my photo taken”, you're exactly who I love working with. I'll tell you where to stand and what to do with your hands, and you'll forget the camera is there.
Then I deliver the way a good product team ships: previews within 24 hours, your full gallery on the date we agreed, exactly as promised.
How I work
A planning call before every shoot, so I know your people, your priorities and the moments that matter most.
Simple, step-by-step guidance that gets natural expressions, even from people who hate the camera.
Each delivered image is hand-picked and edited in a consistent style, so your gallery tells one story.
Previews within 24 hours, and your full gallery on the date we agree before your shoot.
Beyond the camera
Product leader
I treat every shoot like a product: clear goals, a plan that fits the people involved, and a result that works where you'll use it.
Building Life Podcast
Hosting conversations taught me to put people at ease quickly and to notice the moments that say the most about them.
Mastermind Creative Agency
Four specialisms with fixed, published prices, so couples, families and businesses know exactly what they're getting.
Where I photograph
From London to Lagos, Dublin to Dubai: wherever your story happens, I'll be there.
Pick a date and time online. I'll confirm within one working day with a fixed quote.